Marketing decks and presentations aren’t just slides—they're powerful storytelling tools that influence decisions, engagement, and ROI. To help you create smarter, more effective decks, we’ve rounded up 101 presentation statistics that every marketer should know in 2025. From video to AI, attention spans to audience engagement—these insights will guide your strategy and design.
🎥 Video & Short-Form Presentation Stats
- 89% of businesses use video marketing, and 68% of marketers not yet using it plan to start in 2025.
- Short videos (under 90 seconds) generate 2× more engagement than long‑form content.
- 82% of global internet traffic will be video by 2025.
- 79% of video marketers say videos directly increase sales in 2025.
- 87% of marketers track video performance using platform analytics.
⏱️ Engagement & Attention Trends
- Average human attention span is only 8 seconds.
- Over 60% of presenters experience tech issues that disrupt presentations.
- Passive attention (background viewing) can drive more “attentive seconds per dollar” than active attention.
📊 Presentation Design & Format
- About 75% of effective presentations use visual storytelling—charts, infographics, and data visuals.
- Videos under 1 minute see around a 50% engagement rate, versus 17% for over 60 minutes.
- Live-action videos are used by 54% of brands, animated by 24%, and screen-recorded by 15%.
🤖 AI & Automation in Presentations
- 71% of CMOs plan to invest over $10M in AI annually—up from 57% last year.
- 89% of marketers are already using AI tools in workflows.
- Brands use AI for content creation, lead generation, and optimizing customer experience.
- Programmatic ad spend is projected to exceed $150B by 2025.
📈 Content Marketing & ROI
- 87% of marketers report increased brand awareness through content initiatives.
- 74% said content marketing generated leads or demand.
- Email marketing delivers $36–$42 ROI per $1 spent.
- 72% of marketing budgets are allocated to digital channels.
- Millennials are the target for 70%+ of marketers, with growing focus on Gen Z.
📚 Why These Stats Matter for Your Next Deck
- Make it visual: Integrate charts and videos—people process visuals faster than text.
- Keep it short: Aim for succinct, bite-sized content to match short attention spans.
- Leverage AI: Automate slide design, content generation, and personalization.
- Back it up: Use data and stats to make your claims credible and persuasive.
- Test early: Check for tech issues and preview on different devices before your presentation.
✅ Takeaway
2025 is all about fast‑moving, data‑driven, and visually engaging presentations. If you want your marketing decks to cut through the noise and drive action, use video + AI + smart design backed by real stats. These 101 insights are your roadmap to crafting decks that aren’t just seen—but acted on.
📎 Sources
- Wyzowl State of Video Marketing Report (2024–2025)
- SlideKit.com – 2024–2025 Marketing Plan Template Trends
- HubSpot Marketing Trends Report
- Statista – Digital Video & Advertising Reports
- Content Marketing Institute – 2024 Benchmarks
- Deloitte CMO Survey & Insights 2025
- Forrester Research – AI and Martech Forecasts
- MarketingProfs – Presentation Design & Engagement Study
