101 Presentation Statistics Every Marketer Should Know

2025 Edition

Marketing decks are powerful storytelling tools. These insights on video, AI, attention spans, and design will guide your strategy for creating presentations that influence decisions and drive ROI.

Video & Short-Form Content

89%

of businesses use video marketing.

68% of non-users plan to start in 2025.

2x

more engagement from short videos (<90s).

82%

of global internet traffic will be video by 2025.

79%

of video marketers say videos directly increase sales.

87%

track video performance using platform analytics.

Engagement & Attention Trends

8 sec

is the average human attention span.

>60%

of presenters experience tech issues during presentations.

Presentation Design & Format

75%

of effective presentations use visual storytelling.

~50%

engagement rate for videos under 1 minute.

54%

of brands use live-action video.

24% use animated, 15% use screen-recorded.

AI & Automation

89%

of marketers are already using AI tools.

71%

of CMOs plan to invest over $10M in AI annually.

$150B

projected programmatic ad spend by 2025.

Content Marketing & ROI

87%

report increased brand awareness from content.

74%

said content marketing generated leads or demand.

$36-42

ROI per $1 spent on email marketing.

Why These Stats Matter For Your Next Deck

Make It Visual

Integrate charts and videos. People process visuals 60,000x faster than text.

Keep It Short

Aim for succinct, bite-sized content to match short attention spans.

Leverage AI

Automate slide design, content generation, and personalization.

Back It Up

Use data and stats to make your claims credible and persuasive.

Test Early

Check for tech issues and preview on different devices before your presentation.