If you're an influencer, content creator, or agency representative looking to land better brand deals in 2025, there's one thing you absolutely can't skip: the influencer media kit. It's your professional resume — but way more visual, impactful, and results-driven.
In this guide, you'll learn exactly how to create a powerful influencer media kit that gets you noticed by brands and agencies. Plus, we’ll show you a ready-to-use PowerPoint template to make the process 10x easier.
What is an Influencer Media Kit?
An influencer media kit is a document or presentation that highlights your personal brand, audience insights, performance metrics, collaboration history, and pricing. Think of it as a pitch deck for YOU — a tool that convinces brands why they should work with you.
Whether you’re pitching for sponsorships, UGC deals, or long-term partnerships, a solid media kit can significantly boost your credibility and conversion rate.
Why You Need an Influencer Media Kit in 2025
- Brands expect it: Media kits are now a standard in influencer marketing. Not having one may make you look unprepared.
- First impressions matter: A well-designed media kit speaks volumes about your professionalism.
- It saves time: You won’t have to re-introduce yourself in every email — just attach your kit.
- Perfect for negotiation: It helps justify your rates with real numbers and examples.
What to Include in Your Influencer Media Kit
Here’s a checklist of what your media kit should contain in 2025:
1. Your Bio
A short, engaging introduction about who you are, your niche, and your content style. Keep it under 150 words.
2. Social Media Stats
Include your follower count, engagement rate, reach, and demographics from platforms like Instagram, TikTok, YouTube, or Twitter. Update this monthly if possible.
3. Audience Insights
Break down your audience’s age, location, gender, and interests. This helps brands assess if your followers align with their target market.
4. Previous Collaborations
Showcase logos of past brands you’ve worked with, and include brief case studies or campaign results if available.
5. Services You Offer
List all the ways brands can work with you — sponsored posts, reels, unboxings, product reviews, affiliate partnerships, etc.
6. Rate Card (Optional)
Some creators prefer to include pricing upfront, while others choose to discuss rates privately. It’s up to your strategy.
7. Contact Information
Add your email, website, and maybe even a QR code for instant portfolio access.
Bonus Tip: Use a Template to Save Time
Designing from scratch can be overwhelming — especially if you want your media kit to look clean and professional. That’s why we recommend using Infikit – Influencers Media Kit PowerPoint Template.
Infikit is a modern, editable PowerPoint template created specifically for influencers and creators. It includes over 20 pre-designed slides such as bio pages, audience insights, social proof layouts, and pricing packages. Simply replace the placeholder content with your own — no design skills required.
Final Thoughts
In today’s creator economy, your influencer media kit is your elevator pitch, business card, and portfolio rolled into one. Don’t let opportunities slip away just because you didn’t present yourself professionally.
Start building yours today — and if you want to save time while looking polished, check out Infikit. It’s the toolkit every serious influencer needs in 2025.
Got any questions or tips to share? Drop them in the comments below!
