What is a user persona?
A user persona, also called persona, customer persona, or buyer persona, is a typical virtual representation of your target audience. It is generally created based on user research and can help you and your team have a better understanding of your users’ goals, pain points, behaviors, and other demographic information. It provides you with a solid base for designing your products to serve the target audience better.
Once you have a number of user personas, you can start building your UX around them. The key is empathy. You have to keep your user in mind at all times, building your design for them, envisioning use cases and functions and applications which may make the difference in the long run. No project or good idea is ever good for long, if UX isn’t there to support it.
Download this user persona template for your ux design project.
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